Users have great expectations when they visit your Web and mobile applications. They increasingly
want an experience that’s valuable, easy to use, aesthetically pleasing, and emotionally satisfying. To
retain and gain customers, you have to continually win their hearts and minds by providing them
with a compelling user experience (UX) that is useful, usable, and desirable. Application development
professionals can take the user experience bull by the horns by following these best practices:
  • 1) become your users; 
  • 2) design first;
  • 3) trust no one — test;
  • and 4) inject user experience design into your software development life cycle (SDLC).